Discovery & market
We meet the founder, understand the idea and the goal, then analyze your market and your users.
Custom development
Your custom product, from idea to your users' hands.
You have an idea and the drive to move fast, test a market, convince investors, put a real product in the hands of your first users. We design and build the web or mobile app that validates your idea, step by step.
Your priority is validating your idea and your market. Ours is getting you there fast, with a product your users genuinely want to use.
It all starts with a real conversation. We meet the founder or project lead to understand the idea, what you're trying to accomplish and who you're addressing. We look at your market and competitors to find where your product can make the difference.
Then we build a clear roadmap. Based on your budget, we prioritize what matters most at this stage: reaching the milestone that matters most to a founder (validating the idea, validating the market) with a strong first version in your users' hands.
Throughout the build, you stay in the driver's seat. You take part in defining the sprints, and regular demos show you the product taking shape in real time, we adjust as we go, while we move forward.
Our UX research and UX/UI experts are dedicated to every project to design the best possible experience. We even meet your potential users to understand which direction to take the product and how the solution should be delivered to them.
- A first version, fast. We aim for a product your first users can use within weeks.
- Built to validate. Idea, market, user interest, every version helps you learn and decide.
- UX at the core. Research and design led by our experts, in contact with your real users.
- Ready to grow. A solid technical base for fundraising and for what comes next, without rewriting everything.
How it works
From idea to your first users
You're involved at every step, with regular demos and continuous adjustments.
Roadmap & priorities
We map a roadmap to your budget and prioritize the shortest path to validating your idea.
Design & sprints
UX research and design up front, then short sprints you help define, with regular demos.
Launch & iterate
We put the product in your users' hands, observe, adjust and grow what's next with you.
Client cases
Products shipped, in users' hands
Real web and mobile apps, from user research to production.
Digital health, caregiver support
Talos Health, Rezilia
A platform that lightens the daily load of family caregivers: care coordination, family communication and AI support in one place. We built the web and mobile versions and created a specialized agent that contextualizes every medical request to the user's profile.
The challenge
- Bring care coordination, family communication and support into a single product
- Get a credible product into users' hands very fast
- Translate medical professionals' expertise into an agent able to flag a burnout risk
- Personalize the AI's recommendations from the user's own data
- Handle sensitive medical data in an AI context
What we shipped
- The web and mobile versions of the Rezilia app
- A specialized AI agent, contextualized by the user's profile (conditions, treatments)
- A go-live in one month
- The next phases mapped out and a sovereign cloud infrastructure
Beauty social network, Canada
Pink Gossip
North America's first community platform dedicated to the beauty world. We designed V2 of the app from UX research and a design overhaul. Engagement and buy-in are at the heart of the product, supported by a gamification and rewards system that brings the community to life.
The challenge
- Create the first community platform in the beauty world
- Drive user engagement and buy-in, beyond a simple review directory
- Design a gamification and rewards system that makes people want to contribute
- Take over a codebase inherited from 2 previous vendors, after 2 failed attempts
What we shipped
- UX research to frame the community's needs
- App V2: a full redesign of the look and experience
- A social network: content feed, salon map and profiles
- A gamification and rewards system to keep the community engaged
HR consulting, Montreal
Double Solution, Linda Sellami
An independent HR consultant, Linda wanted a proprietary, digital HR-diagnostic tool to give away for free, open conversations and convert into her consulting. We designed and built the full web platform, gamified, autonomous and 100% owned by her.
The challenge
- Prioritize the essential product to reach her market as fast as possible
- Translate human HR expertise into a diagnostic algorithm
- Keep the user engaged from start to finish of the form
What we shipped
- The first online platform for building HR psychometric tests
- Psychometric tests for companies, structured into sections and sub-categories
- A detailed results dashboard, with scores per theme and areas for improvement
- A phased build, to put the product in front of users as early as possible
FAQ
Frequently asked
How long until a first version?
Depending on scope, a first version your users can test usually ships in 4 to 8 weeks. We aim for the shortest path to validating your idea, then iterate.
Do you work with early-stage startups?
Yes, that's very much our home turf. An idea to validate, a V0, getting ready for a fundraise: we adapt to your project's stage and budget.
How am I involved during the project?
You take part in defining the sprints and in regular demos. You watch the product built in real time and we adjust with you as we go.
Who owns the code?
You do, entirely. The code is documented and handed over to you, ready for what's next and for investor due diligence.
An idea to bring to life?
Tell us about your project and where you stand. We'll map the shortest path to validate your idea and get it into your users' hands.
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